Myntra.com presents Bangalore Fashion Week 11th edition

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~Myntra.com to bring an entirely new perspective to Bangalore Fashion Week ~

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Myntra.com to present the 11th Edition of Bangalore Fashion Week (BFW) from 7th – 10th of August 2014 at Sheraton Bangalore Hotel, Brigade Gateway.

The strategic tie-up of Myntra.com, India’s leading online fashion destination, with Bangalore Fashion Week is in line with Myntra’s efforts to promote and offer designer wear to its large shopper-base and bring the latest fashion and trends to them.

The 11th edition emphasizes on charisma, flair and glamour as leading names from the fashion industry make the city of Bangalore their stage. BFW curates a fresh line‐up of hand‐picked designers such as Asima Leena, Priya Kataria Puri, Archana Kochhar, Aslam Khan, Ramesh Dembla, Debarun Mukherjee, Lalit Dalmia, amongst over 36 designers from across India. Furthermore, this edition will have Myntra.com showcase their Autumn Winter’14 collection, with Roadster and DressBerry being highlights of the season.

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Mr. Feroz Khan, Event Director – Dream Merchants said“Each edition of Bangalore Fashion Week marks a noteworthy milestone. This year, it is our tie up with none other than India’s Biggest Online Fashion ecommerce Portal, Myntra.com. This strengthens our position as undoubtedly one of the best and most pioneering fashion weeks in the country and helps us further our commitment to curate a Fashion Platform for designers and buyers.”

He went on to add “BFW is growing from strength to strength with each season and we are extremely excited to see this partnership reaping great benefits.”

Mukesh Bansal, CEO, Myntra.com & Head of Fashion, Flipkart said, “All of Myntra’s efforts have been focused to build a brand that is synonymous with every aspect of the fashion industry, be it offering exclusive brands or providing insightful fashion advice to our shoppers. This association with Bangalore Fashion Week further establishes our vision of contributing significantly to this booming industry and creating thought leadership in the fashion and lifestyle space.”

Over the last 10 successful editions Bangalore Fashion Week has become a strong global fashion platform for designers from across the world to present their lines. BFW has showcased over 250 designers including JJ Valaya, Ritu Beri, Ritu Kumar, Arjun Khanna, Rina Dhaka, Nikki Mahajan, Manoviraj Khosla, Narendra Kumar, etc. and International Designers like Richi Rich (USA), Claudi Antonini (Italy), Shelia Gupta (UAE), Bozena Carter (UK), Pam & Arch (UK), Daniel Hecter (France), Mustaffa Hassan Ali (Africa), etc.

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About Myntra.com Bangalore Fashion Week:

Myntra.com Bangalore fashion week (MBFW) has been conceived and created with a vision to showcase Indian fashion industry to the global fashion world. The objective of BFW will be to create business relationships and to facilitate a dialogue between designers and trade buyers. Further information available at – www.bangalorefashionweek.in

About Myntra.com

Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 650 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 50 million visits every month and services over 9,000 pin codes across the country.

With the largest in-season product catalogue, 100% authentic products, Cash On Delivery and 30-day Exchange/Return policy, Myntra.com is today the preferred shopping destination in India.

About Dream Merchants:

Dream Merchants, an Event Management Company, Headquartered at Bangalore, has pioneered promoting high profile events in Pan Asia. The Company has grown from strength to strength with a plethora of Commercial and Corporate Events. Dream Merchants was the first to capitalize the Need to Organise a Local Beauty Pageant, Miss Bangalore, which over the years has become the Main Fashion Event of Bangalore and has provided a Platform to Women since 1994. With a Qualitative focus on Fashion; Dream Merchants Launched highly successful Fashion Events; Bangalore Fashion Week, Fashion Showers, Fashion Fridays, Inda Diamond Week and India Brand Week.

Putting on events entails executing complex logistics, innovative ideas, personalized services and cost effective production and execution. This has been the backbone of the Dream Merchants structure and hence long standing relationships with World Leading Multinationals clients such as Rittal, Cisco, Danfoss, Ten Sports, etc., time after time, year after year, utilise the services of Dream Merchants. A Dedicated and committed team of professionals within Dream Merchants ensures impeccable execution at every event.

More on www.DreamMerchants.in

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