Luxury, vogue, class, high quality—these are some of the trademarks people usually associate with Fossil Watches. Each piece has a timeless story to tell, and complements your stylish ensemble perfectly.
Fossil watches are a favourite among female fashionistas and debonair gentlemen alike, and are commonly featured on leading fashion web portals like Zimson.
The Fossil Story
1984 saw the dawn of a new fashion brand that offered stylish, luxury and matchless timepieces, and other chic accessories like jewellery, wallets, handbags, sunglasses, and belts.
This company—formerly known as Overseas Products International—was founded by Tom Kartsotis, an alumnus of the reputed Texas A&M University. The idea was pitched by his brother, KostaKartsotis. He believed that the business would do well, especially in the Far East, because of the unique idea of importing stylish luxury watches featuring a classic retro look at nominal pricing.
Six years later, they introduced leather goods and a sub-brand of watches called Relic, and thus began the expansion of Fossil empire. They acquired Zodiac, a Swiss company, to include a Swiss style into their watches and provide that unique retro-chic look. The acquisition of Zodiac, and Michele Watch—another popular Swiss watch company—helped them put out high-end contemporary watches that had a hint of designer retro style.
Fossil Group Inc. went on to procure many reputed brands as the decades went by. Skagen Designs, Ltd., The Watch Station International, and Misfits are key examples.
An international brand with a growing demand in the market, Fossil has manufacturing units in Switzerland as well as China. It also has distribution centres in Germany, several parts of Asia, and in Dallas—where the brand first took off.
Taking over premium brands like Skagen and Misfits, the company saw a boom in their financial success. The expansion of their empire didn’t stop there—Fossil then went on to make licensed deals with bigger names, including:
- Armani Exchange
- Columbia Sportswear
- Emporio Armani
- Michael Kors
- Davis Cup
- Marc by Marc Jacobs
- Tory Burch
- Callaway Golf
- Frank Gehry
The company aims at acquiring more licensed deals with even more premier brands in the future.
Centred solely around fashion and providing matchless elegance, Fossil products include watches, leather goods, jewellery, and apparel.
Passion is their main principle. You can find this aesthetic in the design of every piece. The company ensures that each product has a tale of its own, with their constant efforts of putting in their heart and soul into each flawless model. The Fossil brand and its array of licensed brands portray a passion-driven service, so you can get that designer piece to please your inner fashionista.
The company has employees from across the globe, and all of them are united with a like-mindedness that is apparent in their work. Fossil has an “All For One” policy that keeps employees united to improve efficiency.
Creativity is yet another quality the company is centred around. Each designer piece has a timeless elegance, and a contemporary design with a hint of retro-chic styling. The fact that you can accentuate any of your ensembles—formal, casual, party wear, or even a Boho-chic outfit—with these, speaks volumes about the creativity that Fossil exercises.
Fossil knows the importance of fashion, and how it reflects your personality. They’ve designed exclusive watches for men as well as women. Depending on the product design and utility, their watches are categorised into a few styles.
- Women’s Watches
Fossil Q Wearables, Leather Watches, Mechanical Watches, and Boyfriend Watches are the four main categories.
Q Wearables are for the tech-savvy user. This is a collection of smartwatches and activity trackers. Leather watches have a classic design, with contrasting leather straps that exude excellence. Mechanical watches, as their name suggests, have a design that throws light on the internal mechanism of the watch on its dial. Boyfriend Watches are ideal for women with a fetish for fashion, as well as outdoor activities like camping, hiking, and mountaineering.
- Men Watches
Much like the women’s collection, the men’s collection also includes Fossil Q Wearables, Leather Watches, and Mechanical Watches. Apart from these, this collection also consists of the trendy Sports Watches that feature a scratch-proof, water resistant design.
Fossil also has many special products, in keeping up with the trends and technology. These include the Fossil Wrist PDA and collections like Pokémon, Chronicles of Narnia, Peanuts, Elvis Presley, Superman, Batman, Green Lantern, Wonder Woman, Star wars, and more.